From Security to ROI: How Intelligent Video is Transforming Financial Institutions – Key Insights from GSX 2024

At GSX 2024, I had the opportunity to give a Tech Talk with Convergint about a topic I’m deeply passionate about: how financial institutions can leverage cloud-based intelligent video solutions to enhance security, streamline operations, and elevate the customer experience. The banking industry is undergoing rapid transformation, and video technology is playing a pivotal role in helping banks and credit unions stay ahead.

During our conversation, I shared key insights that I believe will resonate with any financial institution looking to maximize the value of their video surveillance systems.

Unlocking ROI with Intelligent Video and Cloud Solutions

One of the key takeaways from our discussion was how intelligent video solutions, especially hybrid and cloud applications, can deliver substantial ROI. When used proactively, video surveillance not only reduces costs but can also generate revenue for financial institutions.

Cloud-based solutions, like our March Networks Cloud Suite, help cut expenses by minimizing the need for hardware and on-premise storage. Hybrid solutions provide the flexibility of cloud technology while keeping local storage for security. At March Networks, we help customers migrate their enterprise video systems to the cloud at a pace that suits their needs, with minimal downtime and no need to run parallel systems.

By cutting operational costs—like IT maintenance and compliance management—financial institutions can quickly see the ROI in their video systems. Beyond security, video data can be used to improve branch layouts, enhance customer service, and even support targeted marketing efforts, creating new revenue opportunities.

Turning Video Surveillance into an Organizational Asset

Traditionally seen as a security tool, video surveillance is becoming a valuable asset across an entire organization. At March Networks, we’re helping financial institutions unlock this potential.

Our intelligent video solutions deliver insights that benefit departments beyond security. Operations teams can use video analytics to optimize branch layouts and reduce bottlenecks. Marketing teams can leverage foot traffic data to refine promotions. And IT departments benefit from features like centralized management and automatic updates, reducing maintenance costs.

By integrating video data with other systems—like teller systems, ATMs, POS systems and customer service platforms—financial institutions can make informed decisions that improve service and boost efficiency.

Enhancing the Customer Experience

One of the most exciting uses of video surveillance today is its ability to enhance the customer experience. Our AI-powered solutions can detect loitering in ATM vestibules, allowing banks to respond quickly and create a safer environment for customers. This not only improves security but also builds trust and satisfaction.

Additionally, video analytics can help reduce wait times in customer service areas by analyzing foot traffic and identifying peak hours. With this data, banks can adjust staffing to provide quicker, more efficient service.

Future-Proofing Your Investment

Keeping up with technology is a challenge for financial institutions. With March Networks’ cloud-based solutions, you can future-proof your investment by ensuring that your video systems grow with your business. Our platforms are automatically updated, providing access to the latest features and security enhancements without the need for costly hardware replacements or manual updates.

Our scalable cloud storage options ensure that your system can expand effortlessly as your organization grows, optimizing storage, bandwidth, and data management. And as compliance requirements and cybersecurity threats evolve, March Networks’ solutions are designed to protect your institution’s assets for years to come, offering long-term ROI.

A Trusted Leader in Financial Institution Solutions

With over 1,000 financial institutions relying on our technology, March Networks is the clear leader in intelligent video solutions for the banking sector. Our deep understanding of the unique challenges banks and credit unions face allows us to provide solutions that meet—and exceed—those needs.

We’re trusted by some of the world’s largest financial institutions because we offer reliable, scalable, and advanced analytics to help banks detect fraud, prevent ATM jackpotting, and improve customer service.

Built for Security and Compliance

Security and compliance are critical in the financial sector. Our solutions meet the strict regulatory requirements of the industry, with features like audit logs, data retention policies, and encryption to ensure that your institution stays secure and compliant.

As cyber threats continue to rise, March Networks CyberSuite integrates multiple layers of protection, safeguarding both your video data and network. These advanced security features protect sensitive customer information and help prevent costly breaches—without requiring manual intervention.

In Case You Missed It…What We Launched at GSX

At GSX, we unveiled two exciting innovations: AI Smart Search and our License Plate Recognition (LPR) Solution. AI Smart Search uses natural language processing and advanced algorithms to quickly identify events, people, or objects across multiple camera views, reducing investigation time and manual audits. Meanwhile, our LPR solution integrates seamlessly with existing video systems to capture and identify license plates, offering enhanced security, access control, and personalized customer experiences.

These innovations showcase March Networks’ commitment to delivering intelligent, advanced solutions that help financial institutions stay ahead.

Intelligent Video is the Future of Banking

As the banking landscape evolves, the need for intelligent, scalable video solutions is greater than ever. Video surveillance is no longer just about security—it’s a strategic investment that drives efficiency, enhances customer experiences, and delivers strong ROI across the organization.

At March Networks, we’re proud to lead this transformation. If you’d like to learn more about how our solutions can help your organization, reach out—we’re always ready to continue the conversation.