Are Smartphones Selling Short Your Profits?

Is your retail loss prevention strategy as up to date as your inventory, services and marketing? If not, it could be affecting your bottom line. Many companies overlook how newer technologies may impact their loss prevention strategies. Today’s smartphones are a good example. They have emerged as a preferred, and successful, tool of the dishonest. Having a well-defined smartphone policy can help protect your profits.

Technology like smartphones can be used to orchestrate a crime in a retail environment. Having an up-to-date loss prevention strategy that includes a strong mobile device policy can help protect your profits.

With 30-plus years in retail, I suppose you could say I’ve seen it all. I’ve worked with the owners of various retail businesses – including full-service and quick service restaurants (QSR), convenience stores, specialty retailers and banks – to help improve their operations, profitability, public image and customer retention through the use of video surveillance.

I believe loss prevention goes hand-in-hand with operational awareness, and video surveillance is an essential tool for achieving that. I know from experience that it’s well worth the time invested to make sure your loss prevention policies remain current, especially as technology like smartphones become popular and their use continues to evolve.

Successful retailers continually tweak their product lines, customer service and advertising strategies to keep up with trends and remain competitive. They are also quick to adopt technological innovations that help them reach customers more effectively or improve operations. But many companies overlook the impact that simple technologies, such as smartphones, may be having on security.

Consider these three, real-life examples of how smartphone use is contributing to retail losses:

1. Perfect timing for a theft. Using their smartphone, an employee can easily alert criminal partners when the ideal situation exists to commit a robbery. Maybe the manager has just opened the safe to make a night deposit, for example, or has just closed the store or restaurant for the evening. All the employee needs to do is text an outside accomplice to alert them to the ideal opportunity for a robbery.

2. Would you like (free!) fries with that? Another smartphone strategy involves friends or accomplices texting an employee to ask for freebies to be included in their order. This is common in a quick service restaurant environment and especially at the drive-thru window. It can snowball into a major problem if the retailer doesn’t act quickly. As one employee continues to get away with it, others will be more likely to adopt a similar practice with their friends.

3. Special orders on the side. Theft can also occur when a cashier doesn’t ring in the order using the main point of sale (POS) register system, but instead uses a smartphone to tally up the cost. This type of theft occurs most often at the end of the night, when an employee is closing down a register and an order can be given verbally to the kitchen. This theft is not detectable using exceptions and transaction-based reporting methods. In this case, managers will need to rely on their video surveillance to prove a crime took place.

Effective video surveillance helps retailers ensure that their smartphone policy is being followed, so the opportunity to commit these crimes never arises. If a theft does occur, video evidence can help you better understand the circumstances that led to the crime and help you take steps to prevent similar incidents in the future. And of course, the video can also contribute to the evidence necessary to prosecute the perpetrators.

From my years in retail, I know that most people are honest. I also know there are many people who will take advantage of weaknesses in security, and I have seen that widely-accessible technologies such as smartphones can help enable criminal activity. You can reduce the risk to your operations by ensuring you are up-to-speed on the latest loss prevention strategies and are adjusting your efforts accordingly.