March Networks Combines Video and RFID Data to Unlock Business Insights

OTTAWA, ON – March Networks, a global provider of intelligent IP video solutions, is pleased to announce the integration of its powerful March Networks Searchlight for Retail software with high-performance fixed Radio Frequency Identification (RFID) technology from Zebra Technologies. The integrated solution enables organizations to enhance loss prevention capabilities and visually verify events to draw additional business insights.

“Every day we speak with corporate leaders who are starting to treat video as a core component of their technology strategy,” said Jeff Corrall, Integrations Business Development Manager, March Networks. “Integrated video can provide an almost unlimited view of the business, capturing everything from point-of-sale (POS) engagement, to banking transactions, to what went out the back door.”

By combining data from Zebra RFID-tagged items with high-definition surveillance video, March Networks Searchlight makes it possible for companies to quickly search events by date, time, brand, product type, serial number or Electronic Product Code (EPC). They can then access the associated video with a single click to see exactly when and how an item entered or left a location. Users can conduct searches centrally from any networked location and simultaneously across multiple locations.

For example, an organization can discover in minutes the last time a specific, high-value item was present in a store or warehouse by searching on the product serial number and reviewing the recorded video. Similarly, it can use the same search capability to resolve more systemic – and potentially costly – issues, such as tracking the 10 or 12 items reported missing from inventory at the end of each month.

In the future, the tight integration of RFID, POS and video data could enable automated alerts in the Searchlight software. This would allow companies to proactively respond to anomalies such as high-value items being removed from a location without first being captured on an order, or the need to replenish best-selling items on store or warehouse shelves.

March Networks will showcase the integrated Searchlight for Retail solution in Booth 1614 at the ASIS International Annual Seminar and Exhibits, September 12-15 in Orlando, FL. For more information, please visit www.marchnetworks.com/ASIS.

March Networks, March Networks Searchlight and the March Networks logo are trademarks of March Networks Corporation. Infinova is a trademark of Infinova Corporation. ZEBRA is a trademark of ZIH Corp. All other trademarks are the property of their respective owners.

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Amy Foschetti
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